Over the last decades, marketing online has evolved and fine-tuned incredibly. Multiple branches are available depending on what your end game objective is. With such choice, we need to decide what is right for your business.
Who are your customers?
Traditional with a shop front, customers were anyone who walked up to your premises. You would put big shop signs or play someone to bring people off the streets into your store. The customer has evolved now that we have online access. They are more than just the consumers of your goods or services.
What are your customer needs?
They are a group with behaviors and circles of influence which you can access without having a physical store. Understanding who they are, their demographics is what can be where your shop has sales increase or not. Observing their behaviors teaches your business on how to interact with them..
How do you approach your customers
Multi-approach methods. How frequent or by which means can change your whole business strategy. Taking in the data and analyzing.